For purposes with this analysis that is content intercourse had been thought as any depiction of sexual intercourse

For purposes with this analysis that is content intercourse had been thought as any depiction of sexual intercourse

Not absolutely all product that has been taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and occasions, and paid programming, along with all kinds of commercials along with other promotions ( ag e.g., teasers for community shows). Although music videos had been taped, they certainly were coded and analyzed individually because of the unique faculties and tend to be perhaps not reported here. The analyses introduced in this paper, but, do are the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, indicates that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The final test for the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate test for the 2002 2003 period included 1,439 unique system episodes. The test for the second content analysis had been notably bigger than the very first 12 months’s sample that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence towards the sampling plan, extra taping ended up being needed whenever, for instance, brand brand brand new programs joined the autumn lineup following the start of new season to replace for cancelled programs or as soon as the time and time slot for a string ended up being changed.


The codebook for the bigger study had been based considerably on the factors produced by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted for the Kaiser Family Foundation. We created extra things, including those on exact exact same sex behavior that is intimate sexual talk associated with nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene while the unit that is primary of, our content analyses involved coding for intimate content in 2 moment intervals of system time. Because scenes differ dramatically in total and, therefore, usually do not offer a continuing device of measure to make evaluations across programs, we utilized a coding that is standard according to time. Coding news development in designated time periods has been utilized usually by other researchers conducting content analyses across different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, intercourse ended up being thought as any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about sex were differentiated from nonsexual communications associated with love and relationships, that have been maybe not coded. As an example, a declaration such as “I favor my boyfriend” would not be coded whereas a declaration such as “I made want to my boyfriend” is coded.

Exact exact Same sex intimate behavior

Every 2 minute period that were coded as containing one or more sort of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 had been also evaluated when it comes to existence of exact exact same intercourse intimate behavior. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted when you look at the period happened between a couple regarding the sex that is same.

Speak about nonheterosexual issues that are sexual

Each 2 interval that is minute have been coded as containing a minumum of one example of talk through the intimate talk categories utilized in the key coding task ( e.g., remarks about own/others’ intimate actions or passions, speak about sexual activity that includes currently occurred, speak about sex crimes) had been also coded for whether some of the intimate talk associated with nonheterosexuals. With this item, programmers once once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual people. Most frequently, such feedback linked to gays and lesbians, although sometimes they certainly were related to bisexuals.

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